Born in the vibrant heart of Austin, TX in 2015, Less is More began as a labor of love—originally known as Less is More Jewelry. Founded by artist and designer Ha Le, the brand was inspired by her journey from New York’s fast-paced art scene to Austin’s creative pulse, shaped by the wisdom and strength of female mentors in the jewelry world. What started as a small jewelry line quickly grew into a favorite among independent boutiques and markets across the U.S. With each piece made in small batches, Less is More Jewelry found its home in the hands of people who appreciate artistry, heart, and intentional design.

In 2023, Ha stepped back to focus on family and her other venture, Succulents Box, but the creative fire never went out. Now, we're back—reimagined, rebranded, and more vibrant than ever. While jewelry remains at our core, Less is More has blossomed into a collective of handcrafted goods. From colorful macrame bags and retro-inspired self love motel keychains to our bestselling 50 States collection, each product is a celebration of craft, color, and joy. The majority of our items are still handmade in small batches, thoughtfully designed by our in-house team of artists and creators.

Our refreshed look—featuring a minimalist sunrise logo—symbolizes this new beginning. Whether you’re discovering us for the first time or have been with us since the jewelry-only days, we’re so glad you’re here. Welcome to the Less is More Collective, where each piece reflects our belief that less can truly be more—more meaning, more care, more creativity.